Guide To Link Building (Backlinks) For SEO & Organic Traffic
How To Build Backlinks For SEO And Increase Search Ranking Traffic In 2021
Search engine optimization is becoming harder and harder to achieve as more and more websites submit their homepage URL to the top search engines. Using the latest technology, search engine optimization experts find boosting your site's traffic by increasing the traffic from search engines through linking.
Not all links are created equal, either. Search engines are now using link popularity to increase your site's ranking in search results.
Google Page Rank Link popularity is measured by the quantity and quality of one-way links to your website. Google came up with the Page Rank system in 1998. Before any search engine would take notice of a particular link, it was seen as a so-called vote for that web site. The more "votes" or links a web site got, the more important it was thought to be, and then it was given a Page Rank. The more links, the higher the page rank. Google has owned and implemented many ideas off of these and now has the most advanced link-building tool.
However, Google isn't the only search engine that uses link popularity. Yahoo!, MSN, and other search engines use it, as well.
How to Start a Link Building search engine ranking Campaign
The first thing you'll want to do is sort through your competitors and see what sorts of links they are getting. You can do this by entering their domain name and looking at the source code's page text. If you can find their links and all of their links, that is your chance to get some of your own links. After that, contact the site owners and ask them if you can link to their site.
Here are some guide questions that will help you get over this initial phase of neighbours:
- What kind of businesses is residing or have located in your area?
- What sites are linking to them?
- What sites would you like to get a link from?
- Where can you leave comments?
- Can we expect to see a sample of that in exchange for a link to your site?
- What is the Google page rank of the sites you are interested in?
- How many domains are linking to you, and who's sites are those?
If you've got these questions answered, then you can go ahead and seek out sites that are willing to provide a link to your website.
One thing to keep in mind. Google and other search engines can tell how much of an authority a website is. So if you get a link from a much higher authority site, that link carries much more weight. The factor is not that far off that an authority link from a site with a high page rank outweighs a regular one from a page with a low page rank.
It's quite clear that you need to look for higher authority links than your competitors if you want your site to rank well in the search engines. So how can you get these links? One of the best ways is to write a great article about a subject related to your website and submit it to some quality article directories. The idea is to let the article directories recognize your website and then provide a link pointing to your site.
Link Building and What It's All About
The search engines have a way of tracking the links pointing to your site and giving you credit for providing links to your website. But what really does this mean for your website? It means that it's easier to obtain a high search engine ranking with a relevant keyword that has zero link popularity and has lots of articles in the directories.
Good quality articles and appropriate links and both methods can really do you well if you practice the techniques to regularly build new links and apply them to your site.
Search engines constantly crawl websites to provide relevant search results and web pages, so the details and facts on each page and each of the website pages must be correct and keyword-rich. The most important is to make sure that the keyword that points to your website is relevant to the text and content of the particular page, or we can say that the content and keywords must match the keyword that the visitor is typing in the search box.
For example, if you are selling online books, you must have a books page with the title books, as well as meta tags that have the keywords ranging from keyword and description, to nofollow and why is my site important, to what does my site have to do with books, and links to the various other pages. The links must not be broken, and they must work regularly.
If you create a new page or a new website and want it to get ranked in the search engines, you must have the right kind of links.
Link Building is most important for SEO
The search engines consider the text in a hyperlink as important as the actual webpage it points to. This means that having effective backlinks or hyperlinks pointing to your website is essential to SEO.
To help you determine which links will be the most important for your website, I've prepared this list of factors that should be considered when evaluating the value of a link:
1. The Page Rank of the Site to Which You're Linking - the higher the page rank of the site you're linking to, the more value that link will have to your SEO. You can check page rank by simply typing link:www.example.com into Google.
2. The relevance of the Site to Your Keywords - the more closely related the two pages are to your keywords, the more the link will carry your SEO. For example, a link to my website on Personal Budgeting will likely be of more value than a link from a random Internet avenue.
3. The Anchor Text of the Link - the words that form part of the link will make the link more valuable to SEO. If the anchor text is "Personal Budgeting", it's more likely to rank well for that search than just the words " Budgeting".
4. The Virtual Address of the Website - if the site hosting the link to your site is popular with the search engines, then the link will also be more valuable. So try your best to ensure that the link is hosted on a popular site.
5. The Site's Rank - getting a link from a higher PR site will help your site ranking more than a link from a PR0 site.
6. Links from Multiple Sites - getting more links from sites related to your site's main topic will help your site ranking more than a single highly relevant site. For example, if your site is about public speaking and you get a link from a site about computer repairs, it will help me more than if my site was hosted on a site just talking about campaigning.
7. Website Age (Domain Name) and Design - sites that are designed straightforward and easy to use will always rank higher in search engines than Obvious and Worthless sites.
8. Site Content - sites need to have useful content and related to the keywords they are optimized for to rank well and stay for long in the rankings. Although I have already said that the search engine algorithms "spiders" crawl your site now, there is still a lot of work to be done from a content perspective. Not only does the content need to be keyword-rich, but it also needs to be interesting and customized for the reader. When creating new content for a site, make sure to give it at least a hundred words and always have your most important keywords featured in the content.
So why are we talking about this? Like I said, there is more to a link, and a link is just one of the many metrics we use to determine the importance and relevance of a website for Search Engine Optimisation and Search Engine Marketing. Ideally, you will create many links from and to your site, the most important variables being the PR of the site linking to yours and the anchor text.
Exchange links with websites that are similar to yours visit web directories like Dmoz to Submit your site. Blogging is the best way to do this. It provides a permanent unifying factor for your site (Google), otherwise promotes your blogs by posting comments on other blogs and writing articles in Article Directories. Links from directories and articles will have a greater value in the future, so be early to start your link building campaign. The key to being successful in Online Marketing is to experiment and imagine the possibilities before deciding to take the plunge and redesign your website trying Mobile!
Remember, inbound links from relevant sites will give you a higher value than links from niche sites.
- Get your customers to give you reviews.
- Get your customer to write a review about your site in their local newspaper.
- Get listed in as many directories as possible.
- They may also link to you from their website; that way, their local search ranking for your services and products will improve as well.
- Get your " rocks " showing on all local search results.
- When you are listed in directories, try to find out which ones are ranking high in local search, and then aim for the same rankings.
- If you compete with your local rivals, try to take their place to rank higher in local search.
- Broaden your link profile, so now include the sectors and communities you originally weren't targeting and probably had much lower customer contacts and sales.