Smartest Way To Earn or Build Backlinks In 2021
What is Backlinks?
Now since the quality of backlinks indicates the traffic that is related to your site, which means if the more authoritative sites are linked to yours, then for sure, you will get better traffic and a much better ranking.
And of course, you want to keep in mind the Google rankings. Google is known to be looking, in particular for your website’s backlinks, to understand how your pages are linked to one other and in what different ways. Certainly, there are many other factors per which the ranks are evaluated, but backlinks represent the most important SEO metric.
Now, because of the role backlinks play, it is assumed that they are very hard to get but to the rescue, they aren’t that much. In fact, there are many smart ways to build or earn these backlinks.
Below are some of these:
1. The broken-links
This is one of the smartest ways, as it works very fine in creating one-way backlinks. In this process, you contact the webmaster and informs them about the broken links on their website. Simultaneously, you inform other websites as well to replace the broken links. And by doing this, of course, you mention your own website link. Now because you have been doing the webmaster a favour by reporting the broken links, there are high chances that now there will be a backlink created for your site.
To use the broken-link method, first find relevant websites in your area that have resources pages.
To put the broken link method into use, first of all, you need to find the relevant websites in your area that have resource pages. You can find these by triggering a couple of Google search queries:
- your keyword + links
- your keywords + resources
- keywords inurl: links
For example, if I have an advertising website, I'll search for advertising + links. To easily find broken links on those pages, download and install the Google Chrome plugin called Check my Links. Using this plugin, you can quickly discover links from this page:
Ok, so now some advice around interacting with the webmaster. When reporting the broken links, you should be friendly and provide a brief introduction. Inform the individual that the resources they are linking to are longer working. You should always mention the exact location, with all the details, so that the broken links can be found easily and quickly. Maybe you can offer some advice about the alternate locations of similar resources on the web. Always try to be helpful and not just in haste to get a backlink. There will be changes most of the times when the webmaster links back to you, but there could be the possibility of refusal.
This is one of the trendy ways to bring traffic to the website and gain worthy backlinks. One of the reasons for being this popular is because they are easy to understand and share. They can be easily interpreted and are a friendly way to provide information as well, and because of all these, the demand is increasingly getting higher and higher. One of the good examples of this is an online publication like Mashable. It publishes numerous infographics from all over the Internet.
But to get success in this, you need to choose your infographics carefully. To make them useful for your audience, each one should be interesting and have a unique story. Use currently trending topics, keep an eye on what people are looking for, then create your infographic using statistical data.
First, you will have good quality data for the content and then someone who can convert this into attractive visual content.
People think that creating infographics is a costly business, but it isn’t—figure on an average price between $150 and $300. Assuming you may earn 10 backlinks per infographic, you'll be paying $15 per link. For five backlinks, the price will be $30 per link. It is actually very cheap for backlinks earned through webmaster moderation. And who knows, if your infographics go viral, then you may earn much more.
Give a try to Dribble for finding designers with good portfolios. Contact them directly by upgrading your account to PRO status for just $20 a year. Then just use the search filter and type "infographics." After finding someone you like, click on "hire me" and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics.
As soon as the infographic is ready, you need to make it easy for others to share it. To do this, create your own embed code using the Siege Media generator.
Once everything is set up and your infographics shine on your site, it is time to distribute it more. There are a lot of infographic directories where you can submit yours. For you, we have found a list of more than 100 places to submit the infographic.
In the end, do email outreach to people who have previously linked to similar infographics or have shared them on social media. You can ask for feedback on your infographic but never ask for a link directly. If they like your infographic, they'll know what to do.
3. Guest articles
Guest blogging is a significant way to connect to a new audience. When you publish an article on a popular website, you actually get a lot of content in front of new readers, and you win more exposure. This not just helps in terms of backlinks but helps you build your online reputation as well on social media.
And if you are not very confident about doing this, consider that even Google accepts guests, contributors on its Analytics blog. Here’s a tweet from Google showing this:
There are several ways to find websites that accept guest articles. Here is a couple:
Use Google search queries to find blogs that accept guest contributors:
- the keyword + inurl:write-for-us
- the keyword + guest-posts
- the keyword + inurl:guest-post-guidelines
- the keyword + become a contributor
- the keyword + bloggers wanted
- the keyword + submit an article
- the keyword + want to write for
- the keyword + contribute
- the keyword + become an author
- the keyword + guest post by
- the keyword + now accepting guest posts
Put social media to use and discover more options:
Go on Twitter and search for "guest post," "guest article", or "guest author." To work more efficiently, set alerts for the keywords you want to track.
When publishing a guest article, always make sure you are linking to your social media profiles. If someone likes your content, they can easily get in touch or follow you for future references.
4. Spy on your competitors
Marketing strategies are essential if you are serious about getting more organic traffic to your website and staying in line with your main competitors. You may have to spy on your competitors' social media and look for their link building and earning techniques to achieve this. And how well they are marketing their content.
Some tips to be followed:
Set for alerts when competitors are publishing new content on their websites:
It may sound weird but subscribe to their email newsletters or follow them on social media. You can also set up google alerts as soon as something new is published on their sites by using create a Google alert for the keyword “site:yourcompetitor.com." For example, if my competitor is XYZ, I can set a Google alert using the keyword: site:XYZ.com
Learn when and what backlinks your competitors are building or earning.
By doing this, you will analyse their strategies of earning backlinks and how they are working on promoting their website.
One of the best spy tools for your competitors in backlinks is called Monitor Backlinks. This tool asks you to add up to 4 of your competitors, and then you can actually grab a weekly report on all the links your competitors have earned during this time. It also allows you to look at the significance of these links and how they look for them, and other SEO metrics.
By doing this, you can easily find out if there are new opportunities to build some backlinks. With this, you can keep track of all backlinks your website has earned, and you can see them all on your dashboard in just a click without having to look for various reports and information.
5. Building of the internal links
Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can easily navigate your website and increase the overall user experience.
The building of internal links is an important aspect as it enhances the user experience on your website and provides them with a way of easily navigating from one point to another. Good internal linking structure is fundamental, and you should be giving it a bit of priority if you want to an owner of a successful blog.
There are a lot of tools that can automatically create internal links. WordPress is one of those, but it is better to keep these internal links per page below 100.
6. Need to promote the content
You can’t get any profit until you don’t properly understand – how to promote it right. If you don’t know that, then even the great content won’t get you backlinks. You need to get out in the world and do email outreach to promote your best articles.
One of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups. Again, you can use Google and search for queries like “keyword + roundup.” Make sure you choose to see results only from the past week or month.
You can then contact the webmasters. Also, it will be good if you give a bit of introduction of yourself and what your website does. You should attach a link to one of your best tutorials or guides with the message. And if things were good enough, then they can actually link back to you in their next weekly roundup. They are constantly looking for great content, so there are high chances that you should be getting something positive about this if you do things right.
As with the other techniques, make sure you do not misuse your relationship with any webmaster by asking for a link directly.
This is one of the easiest methods whereby leaving a small testimonial for the website you are using can actually earn a backlink. It will not take more than a few minutes, but there is a high possibility that you may earn some quality backlinks from there.
8. Contact important bloggers
Get in touch with important bloggers and journalists to get more focus. And what better way to do this than email outreach to journalists and influencers from your area? It can be tricky to find someone’s emails, but there are tools to rescue this as well. Here’s how to find anyone's email address:
If the above formats don't work, use tools like Voilanorbert,Thrust.io or Emailfinder.io. Just enter the name of the person you are trying to contact and the website they work for.
- Alternately, you can send your message using social media, with Google Plus or Linkedin.
Also, consider that every message that you send should be short and to the point. No one has time for long and boring emails from strangers.
There are a lot of nonprofit organizations to whom you can donate and earn a backlink instead. It is a quick and straightforward method. All you have to do is find websites in your area that accept donations and link back to sites that have donated. Just submit the donation request and leave a link to your website, and there you have earned a backlink for your website.
You can look for such a website on Google, using the following keywords :
- contributors page + donate + the keyword
- donation + contributors + the keyword
- contributors page + the keyword
10. Get interviewed
Online interviews are popular these days, and also they are a great way to earn some backlinks to your website. Initially, you might not be that popular to get interviewed, but there are ways to work out this as well. Look for websites running interviews and tell them you would like to participate and what knowledge you can contribute.