YouTube Shorts Guide - How to Get More Subscribers and Viewers to Watch Your Videos
Create a separate channel exclusively for YouTube Shorts
If you haven't yet, you should consider creating a separate YouTube channel for your YouTube Shorts content. YouTube's Shorts are unique in that they are not long videos, and the content has a distinct rhythm and storytelling. In addition, YouTube shorts are also optimized for mobile devices, where the players have limited functions, such as fast forward and rewind. You'll want to make sure that your YouTube Shorts content has value to your audience and aligns with your overall content strategy.
Using YouTube Shorts to promote your brand's products and services can increase your subscribers and engagement rates, too. The format allows brands to jump on the latest trends, like a viral dance challenge. While it's not necessary to join every social media dance contest, staying on top of video trends will make your brand appear more contemporary and increase the chances of your videos going viral. There are also several other benefits to YouTube Shorts.
Write a catchy title
A well-written title is essential if you want viewers to watch your video all the way through. Without a catchy title, your video will be lost in the shuffle and viewers will likely not bother watching it. In addition to catching viewers' attention, catchy titles are also more likely to get your video discovered by search engine bots. For better results, read the examples below. Once you have mastered the art of writing a catchy title, you'll be able to get your videos noticed by your audience and earn more subscribers.
Ensure your title includes a call to action. A call to action is an invitation for your audience to take action. You can find a list of 100 effective Call to Action keywords on YouTube. One other way to make your title more engaging is to use brackets in the title. This creates a sneak peek preview of the content and increases click-throughs. According to a Hubspot study, using brackets in headlines increased click-through rate by 40%.
Add a good hook
Whether you're making a music video or a YouTube short, it's essential to add a good hook to capture the attention of your viewers. After all, it's easy to swipe away to the next video. But you have only a few seconds to make an impact and keep your viewers' attention. Here are some tips to keep them engaged:
A good hook introduces the story. A good hook keeps viewers interested, because human nature doesn't like things that are incomplete. Hint at a more detailed story in the video. This will encourage viewers to watch the rest of your video. Make sure to include an interesting image, such as a photo. Then, make sure to keep them hooked by adding a subtitle. You can also use the title of your video to draw viewers to your channel.
If you have a YouTube account, you can add music to your YouTube shorts. However, you'll have to choose from a huge catalog of songs, since you can't import your own tunes from your computer. There are two ways to add music to your Shorts: you can add music while recording or after you've already uploaded the video. To add music while recording, use the search bar on the YouTube app's homepage, and "favorite" songs to save them for later. You can also tap on a track to hear a preview before you add it to your video.
If you want to add music to your YouTube Shorts, you can use one of the many copyrighted music libraries available through YouTube. While it's not recommended to use a free music library, it is a great way to add background music to your shorts. Most YouTube videos are 15 seconds long, and adding music to them is a great way to spice up your video. You can add up to 15 seconds of music to each short.
Add a thumbnail
Adding a thumbnail to YouTube shorts is an easy way to increase views and subscriptions. Although it may not matter much for shorts on the Shorts tab, it can have a huge impact on your homepage video. The thumbnail should entice viewers with something interesting. A screen-grab with some text overlay can be an excellent choice. Using a video title with emotional triggers will make viewers more likely to click through to your video.
First, open YouTube Studio on your desktop computer. Click on the Content menu. In the Uploads section, find and select your YouTube Short. Click the pencil icon to edit the thumbnail. Click on the "Edit" button and select the option "Add a custom thumbnail." Note that you must verify your YouTube account before you can add a custom thumbnail. Once you've completed all of these steps, you're ready to add a thumbnail to your YouTube shorts.
Get more views
If you're wondering how to get more views with your YouTube shorts, there are a few things you can do to increase your video's exposure. First, avoid creating videos with multiple loops and replace the intro song with a thumbnail image. Also, avoid incorporating random content. Focus on providing valuable content, which viewers will engage with. In addition, keep in mind that viewers prefer to watch short videos that are less than five minutes long.
If you're just starting out with YouTube Shorts, there are a few things you can do to increase your views. Many content creators use the "This is..." technique to begin their shorts. This technique works well in many cases, but isn't the best choice. The longer your viewers watch your videos, the more likely they'll be to subscribe to your channel. In addition, short videos also get more views because they tend to have a higher duration.